Follow Us

Copyright 2014 Brand Exponents All Rights Reserved

We are designers not architects.

We are designers not architects. What’s the difference you may ask? If like most people you depend upon Webster’s for your definition, it would read:

ARCHITECT (-K-) N

  • Designing of buildings who prepares plans and superintends execution.
  • Designer of ship.
  • (fig) designer

DESIGN (ZIN) N.

  • Plan or scheme to be carried out; end in view; purpose, intention; contrivance in accordance with a preconceived plan; scheme of attack upon.
  • Preliminary sketch for a work of art; plan for a building, machine, or any composite structure; combination of parts in a whole; general idea, construction, plot, etc; faculty of evolving these; pattern, outline of decoration etc.; V.1 form plan or scheme.

Talk to any of our clients and they will point to the subtle difference between Webster’s definitions.  They note that the definition of “Design” is a far more active, and collaborative process than that referred to in “Architecture”.  After 15 years of hands-on building design, who are we to disagree with Webster or our clients?!

Before and After

Concept to Reality